Nebraska Cattle Producers Get New Direct Access to Overseas Markets
Business Wire•27/10/2026•10:13 ET
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Key Highlights
- ➤Coupang launches first direct-sourcing program for U.S. beef in Nebraska
- ➤South Korea U.S. red meat exports reached $2.2 billion in 2025
- ➤Coupang’s South Korean U.S. beef sales climbed over 63% year-to-date in 2026
- ➤Coupang generated more than $64 million in U.S. meat exports in 2025
- ➤Coupang helped export over $5 billion in American goods in 2025
Expert Statements
Robert Porter, Chief Global Affairs Officer of Coupang
“Coupang is proud to launch our first direct-sourcing program for U.S. beef right here in Nebraska”
Robert Porter, Chief Global Affairs Officer of Coupang
“Nebraska ranchers produce world-class beef, and Coupang’s direct-sourcing infrastructure makes it easy for local cattlemen to tap into high-demand international markets, unlock valuable new revenue streams and strengthen American agricultural trade on the global stage.”
Jim Pillen, Governor of Nebraska
“Nebraska is home to the finest beef in the world, produced by generations of ranchers and cattle producers who are committed to quality, innovation and stewardship”
Jim Pillen, Governor of Nebraska
“This initiative opens new doors for Nebraska beef to reach consumers abroad, creating valuable market opportunities for our producers and strengthening an industry that is at the heart of our state’s economy. When Nebraska producers have greater access to global customers, it means more growth, more investment and more opportunity for rural communities across our state.”
Nebraska Cattle Producers Get New Direct Access to Overseas Markets
Coupang’s new direct-sourcing model connects local producers with South Korea’s high-demand beef market
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