New Ad Council and Surgo Health Report Finds Young People Report Mental Health Symptoms at Twice the Rate Parents Recognize

Heidi Arthur, Chief campaign development officer, the Ad Council

“It isn’t always easy for even the most engaged parents to know what their kids are dealing with or know how to start conversations.”

Heidi Arthur, Chief campaign development officer, the Ad Council

“Sound It Out helps parents and caregivers better understand what their kids are going through and feel more confident having conversations that let them know they’re supported. Our new 'Love Listens' PSAs are a reminder that we don’t always need to have the answers—sometimes the most meaningful thing we can do is simply listen and be fully present.”

Sema Sgaier, CEO of Surgo Health

“When we ask young people directly, they tell us things even attentive parents can miss. That includes how often they’re struggling, what they worry about, and what actually helps them cope.”

Sema Sgaier, CEO of Surgo Health

“That’s why the Youth Mental Health Tracker measures more than symptoms. We also track the everyday sources of wellbeing, like time with friends, being active, getting outside, and creative outlets, which young people tell us matter most. Parents don’t need all the answers. Staying curious about what’s working for their child is a powerful place to start.”

Mike Hahn, Executive Creative Director, McCann New York

“Love Listens leans into a powerful human truth: creating quiet, safe spaces for kids to be heard is just as critical as celebrating them in the big, joyful ways.”

Mike Hahn, Executive Creative Director, McCann New York

“Sound it Out has helped parents navigate the conversations that matter for many years, and we’re proud to keep building on this important work with the Ad Council.”

Kelsey Noonan, Director of Program Strategy at Pivotal

“Parents are showing up for their kids in so many visible ways, but this research shows the quieter moments matter just as much.”

Kelsey Noonan, Director of Program Strategy at Pivotal

“Insights from the Ad Council and Surgo Health give us a clearer view of what young people are experiencing and remind us how much we can learn when we take the time to listen.”