New Jersey Devils Name Prudential Financial as First-Ever Away Jersey Patch Partner; PGIM Joins as Away Helmet Decal Partner
Business Wire•02/10/2026•08:30 ET
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Key Highlights
- ➤Prudential Financial (PRU) named first-ever New Jersey Devils away jersey patch partner
- ➤PGIM named New Jersey Devils away helmet decal partner
- ➤Multi-year partnership expansion debuts October 3 against New York Islanders
- ➤PGIM manages $1.5 trillion in assets as Prudential’s global asset management business
- ➤Prudential (PRU) will present the Devils’ Raise Jersey community program
Expert Statements
Richard Parkinson, Chief brand and marketing officer at Prudential Financial
“For nearly two decades, our partnership with the New Jersey Devils has helped Prudential build meaningful connections with fans and customers while driving positive impact in the local Newark community and across the state.”
Richard Parkinson, Chief brand and marketing officer at Prudential Financial
“This next chapter of our partnership strengthens that connection and enables the company to more broadly engage audiences, while reinforcing our promise to help people protect what they’ve spent a lifetime building so they can live better lives, longer.”
Nico Hischier, Captain of the New Jersey Devils
“Our jersey symbolizes more than just a hockey team, and we’re proud to represent partners like Prudential and PGIM on the road camera who are as dedicated to our community as we are.”
Jake Reynolds, President of the New Jersey Devils and Prudential Center
“Prudential has been an integral partner of the New Jersey Devils and Prudential Center for more than two decades, and this expanded partnership fortifies our brands and creates lasting impact throughout Newark and New Jersey.”
Jake Reynolds, President of the New Jersey Devils and Prudential Center
“As Prudential becomes our first-ever away jersey patch partner and PGIM joins as our away helmet decal partner, we’re building on a strong foundation on and off the ice, while creating new opportunities to engage fans, support community organizations, honor our heroes, and invest in the future of our region.”
New Jersey Devils Name Prudential Financial as First-Ever Away Jersey Patch Partner; PGIM Joins as Away Helmet Decal Partner
Longstanding partner Prudential also reinforces local support through investment in community initiatives
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