New Research Reveals HDR is Foundational to Premium Video
Key Highlights
- ➤HDR expands across TVs, streaming, smartphones, gaming and live entertainment
- ➤HDR extends to 2026 FIFA World Cup and 2026 Winter Olympics productions
- ➤AI enhancement, cloud production and next-generation codecs lower deployment barriers
- ➤InterDigital and Parks Associates report HDR becoming an expected viewing feature
Expert Statements
Lionel Oisel, Head of Video Labs at InterDigital
“Consumers may not always know HDR by name, but they recognize the experience it enables: richer color, deeper contrast and a more lifelike picture.”
Lionel Oisel, Head of Video Labs at InterDigital
“As HDR expands across streaming, live sports, gaming and mobile, the opportunity is to make that premium experience consistent and efficient on every screen. Innovation in HDR, video compression and delivery will be fundamental to making that possible.”
Michael Goodman, Director, Entertainment Research at Parks Associates
“HDR technology support has advanced faster than consumer understanding.”
Michael Goodman, Director, Entertainment Research at Parks Associates
“HDR is increasingly becoming an expected part of a high-quality viewing experience, and the industry is working to improve interoperability, reduce production complexity and communicate HDR’s value to consumers.”
WILMINGTON, Del., Oct. 13, 2026 (GLOBE NEWSWIRE) -- A new report from InterDigital, Inc. (Nasdaq: IDCC), a wireless, video and AI technology research and development company, and Parks Associates, an international market research and consulting firm, reveals that High Dynamic Range (HDR) is evolving from a premium picture-quality differentiator to a widespread feature of the video ecosystem, spanning TVs, streaming devices, smartphones, gaming platforms and live entertainment.
The report, “High Dynamic Range and the Future of Video,” examines the evolution of HDR across televisions, streaming services, live production, gaming and mobile devices, alongside the technologies enabling its continued growth. HDR improves brightness, contrast and color to deliver images that more closely resemble what the human eye sees, and is increasingly supported across image-producing devices.
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