New Voya research finds Americans want greater confidence, not just more financial information
Business Wire•30/09/2026•11:02 ET
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Key Highlights
- ➤76% say personalized financial guidance would improve confidence in decisions
- ➤74% say financial professionals would increase decision-making confidence
- ➤75% of employed Americans value workplace access to financial professionals
- ➤Voya (VOYA) research finds 37% cite insufficient wealth or complexity as advisor barrier
Expert Statements
John Brett, President of Wealth Management, Voya Financial
“We’re living in a time where financial information is abundant and accessible, which itself is a good thing. However, for many people, the challenge isn’t finding information – it’s determining what’s credible, what’s relevant to their circumstances, and what actions they should take. That’s where personalized guidance can make a meaningful difference.”
John Brett, President of Wealth Management, Voya Financial
“Many people assume financial guidance is only for those with significant wealth or complex financial situations, but that’s often not the case. Working with a financial professional can help provide clarity, confidence and a personalized path forward, regardless of where someone is on their financial journey. In a world full of information, having a trusted professional who can help you apply that information to your own goals can make all the difference.”
New Voya research finds Americans want greater confidence, not just more financial information
Financial content and resources are more accessible than ever, yet 76% agree personalized financial guidance would help them feel more confident in their financial decisions.
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