Newell Brands Appoints Chief Operating Officer
Key Highlights
- ➤Guillermo Beade appointed Newell Brands COO, effective October 26, 2026
- ➤Beade assumes global accountability for marketing, sales, and supply chain functions
- ➤Beade brings more than 30 years of leadership experience across major CPG companies
Expert Statements
Chris Peterson, President and Chief Executive Officer of Newell Brands
“We have made meaningful progress over the past several years, simplifying our portfolio, improving our supply chain and go-to-market operating models, and investing in the front-end innovation and brand-building capabilities needed to compete in the marketplace. That progress creates the opportunity to ensure our structure supports sustainable, profitable growth”
Chris Peterson, President and Chief Executive Officer of Newell Brands
“Guillermo has spent his career connecting commercial strategy with operational execution at scale, and I am confident this appointment positions Newell Brands to operate with greater effectiveness and deliver value for our shareholders.””
Guillermo Beade, Chief Operating Officer of Newell Brands
“Newell Brands has an exceptional portfolio of brands and the commercial and supply chain capabilities to compete and win”
Guillermo Beade, Chief Operating Officer of Newell Brands
“My focus will be on ensuring we scale these functions to work together with speed and agility.””
Newell Brands (NASDAQ: NWL), a leading global consumer goods company with a portfolio of iconic brands including Rubbermaid®, Sharpie®, Coleman®, Graco®, Rubbermaid Commercial Products®, and Yankee Candle®, today announced the appointment of Guillermo Beade as Chief Operating Officer, effective October 26, 2026. Mr. Beade will report to Chris Peterson, President and Chief Executive Officer, and will join the company's Executive Committee.
As Chief Operating Officer, Mr. Beade will have enterprise accountability for the central marketing, sales, and supply chain functions, globally. He will work to build greater connectivity across these functions and develop the global structure, systems, technology, processes, and talent that enable the business to operate more effectively and efficiently.
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