News Helps Advertisers Get More From Their Media Investment, New Analysis Finds

NEW YORK, Aug. 26, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today released the results of a new analysis demonstrating that advertisers can get more from their media investment by advertising alongside professionally produced journalism. At a time when marketers are under increasing pressure to maximize return on investment, the findings show that news presents one of digital advertising's most compelling opportunities.

The analysis examined campaign performance across dozens of news websites, including Euronews, Mail Metro Media, The Associated Press, The Guardian and The Telegraph, and found that ads placed on news properties enabled marketers to reach their campaign goals more efficiently than those placed on non-news properties.