Newton Golf Expands in Japan with Enhanced E-Commerce Platform, 2.0 Shafts and Hiroyuki Fujita Partnership
Business Wire•29/10/2026•08:31 ET
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Key Highlights
- ➤NewtonGolf.jp relaunched, expanding direct-to-consumer access in Japan
- ➤2.0 shafts introduced in Japan with updated Fast Motion and Motion platforms
- ➤Hiroyuki Fujita partnership adds PGA TOUR Champions and Japan PGA Tour endorsement
- ➤More than 77 professional golfers used Newton shafts across major tours by Q2 2026
- ➤Japan golf market estimated at $9.7 billion in 2026, projected to reach $11.9 billion by 2031
Expert Statements
Hiroyuki Fujita, PGA TOUR Champions / Japan PGA Tour player
“The Newton Golf 2.0 shaft gives me the consistent feel, stability and ball-flight control I look for throughout the swing. Its performance gives me confidence to make committed swings, and I look forward to helping more golfers in Japan experience the technology.”
Akinobu Yorihiro, Interim CEO and CTO of Newton Golf
“This expansion brings together the key elements of our strategy in Japan: a stronger direct-to-consumer platform, our latest shaft technology, a simpler and more consistent fitting approach through the DOT System, and an accomplished professional who can help golfers understand its performance”
Akinobu Yorihiro, Interim CEO and CTO of Newton Golf
“Through NewtonGolf.jp and our partnership with Hiroyuki Fujita, we are making our products more accessible while helping golfers identify and carry a consistent DOT fit across the bag and building greater awareness of Newton Golf across the Japanese market.”
Newton Golf Expands in Japan with Enhanced E-Commerce Platform, 2.0 Shafts and Hiroyuki Fujita Partnership
* Relaunched NewtonGolf.jp expands direct access to Newton Golf products in Japan, the world’s second-largest golf market by total number of active golf courses, with an estimated total golf market value of approximately $9.7 billion in 2026
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