NextTrip Advances Cruise Strategy, Connecting JOURNY TV Programming and Digital Booking Tools with Personalized Travel Advisor Support
Key Highlights
- ➤NextTrip (NTRP) adds cruise programming to JOURNY TV and Storybook booking tools
- ➤Five Star Alliance offers cruise access across more than 35 cruise lines
- ➤Five Star Alliance customers have booked sailings departing in 2027, 2028 and 2029
- ➤JOURNYGO will connect viewers with cruise itineraries, pricing, offers and travel advisors
- ➤37.2 million passengers took ocean cruises worldwide in 2025, up approximately 7.5%
Expert Statements
Bill Kerby, Chief Executive Officer of NextTrip
“Cruise is a compelling example of how NextTrip's media and travel businesses can work together to create value for consumers and travel partners.”
Bill Kerby, Chief Executive Officer of NextTrip
“Five Star Alliance has been growing its cruise business and brings experienced advisors and established travel relationships to this opportunity. Through JOURNY TV, we can introduce viewers to destinations, ships and experiences. With JOURNYGO, enhanced booking technology and access to experienced advisors, we are working to make it easier for viewers to take the next step toward planning and booking a cruise vacation.”
John P. McMahon, Chief Business Development Officer of NextTrip and founder and CEO of Five Star Alliance
“At Five Star Alliance, we have seen growing interest in cruise travel and growth in our cruise bookings, with travelers already planning and reserving sailings for 2027, 2028 and into 2029.”
John P. McMahon, Chief Business Development Officer of NextTrip and founder and CEO of Five Star Alliance
“Our team has experience helping individuals and groups plan a wide range of cruise vacations, including luxury and world voyages. Choosing the right cruise involves more than selecting a destination; it means considering the ship, itinerary, accommodations and benefits that best fit each traveler. By combining inspiring content and current cruise offers with the knowledge of our advisors, we believe we can make that process more engaging and convenient while building on our growing cruise business.”
Bill Kerby, Chief Executive Officer of NextTrip
“Travel content can introduce consumers to experiences they may not have considered, but it should also help them act on that interest.”
Bill Kerby, Chief Executive Officer of NextTrip
“By bringing cruise programming, offers and travel expertise together, we are working to create a more connected experience for travelers while opening additional opportunities for our cruise line partners and our business. We believe this approach can build on the progress Five Star Alliance has already made and support the next phase of growth in our cruise business.”
SUNRISE, FL / ACCESS Newswire / November 12, 2026 / NextTrip, Inc. (NASDAQ:NTRP) ("NextTrip" or the "Company"), a technology-forward travel and media company defining the intersection of media, travel and the creator economy, today announced an expansion of its cruise category through two initiatives connecting its media, technology and travel businesses.
The Company has added cruise-focused programming to JOURNY TV and introduce Storybook cruise booking tools as part of its "Watch. Scan. Book. Go." approach. Through JOURNYGO, viewers will be able to explore featured cruise itineraries, current pricing and available offers, with access to knowledgeable travel advisors for personalized assistance.
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