NextTrip Reports More Than 307 Million JOURNY TV Viewing Minutes and Strong Advertising Monetization Gains
Key Highlights
- ➤JOURNY TV generated over 307 million viewing minutes through August 2026
- ➤Samsung U.S. monthly advertising revenue increased approximately 668% after July transition
- ➤Samsung U.S. programmatic advertising revenue projected to nearly double in calendar 2026
- ➤Average Samsung U.S. advertising CPM increased nearly sixfold year-to-date
- ➤NextTrip direct-sales pipeline exceeds $5 million in potential opportunities, uncontracted
Expert Statements
Bill Kerby, Co-founder and Chief Executive Officer of NextTrip
“We have spent the past several years assembling the media assets, distribution, travel products and technology behind this model. With JOURNY TV now consolidated into a unified platform, our focus is on execution and scale. These initial viewing metrics and advertising improvements provide an important baseline for shareholders and demonstrate the opportunity we are building for advertisers, sponsors and travel partners.”
Casey DAmbra, President of Media at NextTrip
“We now have a clearer view of how audience consumption translates into advertising performance. Samsung U.S. is a key market for our advertising business, and the improvement we are seeing there is encouraging. As we expand JOURNY TVs distribution and global entertainment offering, those insights help inform how we develop monetization opportunities across the broader platform.”
Amy Proost, Chief Revenue Officer of NextTrip
“For advertisers, audience quality and engagement matter alongside scale. JOURNY TV combines global entertainment and travel inspiration with an engaged audience that includes meaningful representation among mature and higher-income households. We are seeing growing commercial interest in that combination. Over the past four months, separate from our programmatic advertising business, our direct sales organization has built a pipeline of more than $5 million in potential new media advertising, sponsorship and strategic partnership opportunities across NextTrips expanding media and travel ecosystem. These opportunities are under discussion and are not contracted commitments or guaranteed revenue, but they demonstrate the interest we are working to turn into long-term commercial relationships.”
SUNRISE, FL / ACCESS Newswire / October 8, 2026 / NextTrip, Inc. (NASDAQ:NTRP) ("NextTrip," the "Company," "we," "our," or "us"), a technology-forward travel and media company defining the intersection of Media and Travel, today announced initial global viewing metrics and advertising monetization progress for JOURNY TV. With its television brands, technology stack and channel operations now consolidated under JOURNY TV, the Company has established a unified global entertainment and travel-inspiration platform connecting audiences, advertisers and travel partners across a growing distribution network.
From January through August 2026, JOURNY TV generated more than 307 million total viewing minutes, averaging approximately 38 million minutes per month. Alongside this audience scale, advertising operations improvements have driven substantial monetization gains within Samsung U.S. programmatic advertising, where NextTrip has its greatest operational control and most extensive performance data.
Get started
Create a free account to read the full story.