Niagen Bioscience Makes Skincare a Permanent Tru Niagen® Category, Launching Dermatologist-Tested Niagen NanoCloud™ as a Core Tru Niagen® Product
Key Highlights
- ➤Tru Niagen Skincare becomes a permanent category, led by Niagen NanoCloud.
- ➤NanoCloud launches at $59 per 30-sachet unit, with a $99 2-pack.
- ➤NanoCloud earned a 4.8-star average rating from limited-release customers.
- ➤49% of NanoCloud purchasers already took Tru Niagen, indicating cross-sell potential.
- ➤Six-week study found 73% reported smoother-looking skin and 70% more youthful-looking skin.
Expert Statements
Rob Fried, Chief Executive Officer of Niagen Bioscience
“Skincare extends Niagen into a large new market, and NanoCloud is the entry point. Customer response to the first limited release gave us the confidence to make NanoCloud a core offering. That is the disciplined approach we intend to take as we build this new category.”
Tiffany Libby, MD, Double board-certified dermatologist and Mohs surgeon at Brown Health Medical Group in Rhode Island, and Niagen Bioscience advisor
“As a dermatologist, I’m always interested in innovations that translate scientific research into meaningful advances in skincare. I’ve followed the science behind Niagen for years, and it’s exciting to see it applied topically”
Tiffany Libby, MD, Double board-certified dermatologist and Mohs surgeon at Brown Health Medical Group in Rhode Island, and Niagen Bioscience advisor
“What stands out about NanoCloud is its thoughtful formulation and ease of use. Each precisely dosed sachet stays sealed until use and dissolves in seconds with a few drops of my hydrating serum. It’s a simple, seamless addition to my skincare routine.”
Niagen Bioscience Makes Skincare a Permanent Tru Niagen(®) Category, Launching Dermatologist-Tested Niagen NanoCloud(™) as a Core Tru Niagen(®) Product
Following a customer-favorite limited release, Niagen NanoCloud(™) debuts the Tru Niagen(®) Skincare category with a first-of-its-kind waterless, precision-dosed sachet technology that keeps Niagen’s benefits protected until activation
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