NIQ and Google Partner to Advance Agentic Commerce
Key Highlights
- ➤NIQ and Google partner to advance AI-driven agentic commerce
- ➤NIQ names Google Cloud its primary AI and cloud services provider
- ➤NIQ expands Gemini for business across its global workforce
- ➤NIQ brings Commerce Intelligence covering 250 million-plus products to Google collaboration
- ➤NIQ integrates Google’s Meridian framework into its Cadence measurement platform
Expert Statements
Jim Peck, Executive chairman and chief executive officer of NIQ
“Agentic commerce is changing how consumers discover and buy products, but for it to work at scale, we have to work together as an industry”
Jim Peck, Executive chairman and chief executive officer of NIQ
“NIQ’s Commerce Intelligence connects what consumers want with what’s available and what ultimately gets purchased. This extensive partnership looks to make agentic commerce even more accurate, useful and measurable, with trusted outcomes for brands, retailers and consumers.”
Ashish Gupta, VP/GM Merchant Shopping at Google
“While every brand is pursuing AI-driven growth, autonomous agents are only as reliable as the data behind them”
Ashish Gupta, VP/GM Merchant Shopping at Google
“Part of our partnership with NIQ helps us examine how their rich catalog and availability data can best support new agentic commerce experiences.”
Built with Google Cloud and Gemini for business, NIQ and Google commit to transforming AI-driven product discovery, availability, and measurement
Today, NielsenIQ (NYSE: NIQ) and Google announced a broad collaboration to advance agentic commerce, aiming to bring NIQ’s global retail and product intelligence together with Google’s AI commerce ecosystem to improve product discovery and local availability. NIQ and Google are looking to complement Google's extensive Shopping Graph of more than 60 billion product listings with NIQ’s Commerce Intelligence. NIQ is also naming Google Cloud as a primary AI and cloud services provider, and plans to deploy Gemini for business across its global workforce.
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