NIQ and Maverik Announce Strategic Retail Collaboration
Key Highlights
- ➤Maverik selects NIQ as customer insights and analytics provider
- ➤Maverik operates more than 830 locations across 20 states
- ➤NIQ Activate combines Maverik first-party data with NIQ analytics
- ➤Participating suppliers gain access to Maverik point-of-sale and loyalty insights
Expert Statements
Nicole Collida Davis, Managing Director, US Retail & Agencies, NIQ
“Retailers and suppliers tend to be most successful when they are working from the same understanding of the consumer and the business.”
Nicole Collida Davis, Managing Director, US Retail & Agencies, NIQ
“Maverik's collaboration with NIQ reflects the growing importance of a common source of truth across the retail ecosystem.”
Nicole Collida Davis, Managing Director, US Retail & Agencies, NIQ
“By bringing retailer and supplier teams together through a shared consumer intelligence platform, we can help organizations move faster and uncover new opportunities for growth.”
Byron Williams, Sr. Director, Category and Merchandising, Maverik
“At Maverik, we want to help our suppliers better understand our business and the customers we serve.”
Byron Williams, Sr. Director, Category and Merchandising, Maverik
“By selecting NIQ as our customer insights and analytics provider, we are establishing a standardized approach that gives suppliers access to Maverik's point-of-sale and loyalty insights, helping them make informed decisions and identify opportunities for mutual growth.”
Byron Williams, Sr. Director, Category and Merchandising, Maverik
“We look forward to bringing this collaboration with NIQ to our supplier community and creating new opportunities to grow together.”
Leading national convenience store and fuel retailer selects NIQ as its customer insights and analytics provider
NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a strategic retail collaboration with Maverik — Adventure’s First Stop, the leading convenience store and fuel retailer operating more than 830 locations in 20 states from the Midwest to the West Coast. Maverik has selected NIQ as its customer insights and analytics provider, leveraging NIQ's consumer intelligence capabilities to create a unified platform for its retailer-supplier network and enhance its existing data tools.
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