NIQ Announces 2026 Western Europe NIQ BASES Breakthrough Innovation Award Winners
Business Wire•21/10/2026•04:00 ET
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Key Highlights
- ➤2026 Western Europe awards recognize commercially impactful FMCG innovations across five major markets
- ➤NIQ identified brand renovation, accessible premium experiences, health enhancement, and new consumption occasions
- ➤Award winners selected using Year 1 sales, sustained momentum, and category differentiation
- ➤Winners include Ferrero, Heineken, L’Oréal, Unilever, Mars Wrigley, Lindt, Diageo, and Mondelēz
Expert Statements
Guillaume Biojout, West Europe Innovation Practice Lead at NIQ
“Western Europe’s breakthrough innovators prove that growth does not always require creating entirely new categories.”
Guillaume Biojout, West Europe Innovation Practice Lead at NIQ
“This year’s winners did not start from a blank sheet. Most stretched a brand shoppers already trusted into a relevant new need. What set them apart was execution: a product worth buying twice, and an organisation built to move fast.”
NIQ Announces 2026 Western Europe NIQ BASES Breakthrough Innovation Award Winners
Annual awards recognize the products reshaping FMCG categories across Western Europe's largest markets
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