NIQ Expands ConnectAI Charter Program with Mars Snacking
Key Highlights
- ➤Mars joins NIQ’s ConnectAI Charter Program as a new global client
- ➤NIQ engineers and data scientists will embed intelligence into Mars’ AI workflows
- ➤Mars is exploring conversational analytics and harmonized product data use cases
- ➤Potential applications include demand forecasting and broader access to intelligence
- ➤ConnectAI is being developed through initial charter engagements before wider expansion
Expert Statements
Rishi Padhi, SVP and Chief Digital and Information Officer, Mars
“As we expand the use of AI across our business, we see an opportunity to bring decision-makers closer to insight and reduce the manual effort between data and action”
Rishi Padhi, SVP and Chief Digital and Information Officer, Mars
“Through NIQ’s ConnectAI Charter Program, we’re exploring how Optiq Bridge, harmonization, and the semantic layer can create a more scalable foundation for AI-enabled workflows, with potential applications in areas such as demand forecasting and broader access to high-quality intelligence across the organization.”
Rishi Padhi, SVP and Chief Digital and Information Officer, Mars
“By connecting data, context, and AI more effectively, we can help teams turn complex information into actionable insights faster.”
Irina Stoian, Chief AI Commercial Officer, NIQ
“The companies creating value from AI are grounding it in trusted intelligence and putting it to work against real business priorities.”
Irina Stoian, Chief AI Commercial Officer, NIQ
“ConnectAI helps clients move from experimentation toward scalable implementation, connecting AI with the intelligence and business context needed to support more confident decisions and stronger execution.”
Mars joins a growing group of global companies working with NIQ forward-deployed engineers to bring proprietary consumer and market intelligence into enterprise AI workflows
NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced Mars as a new ConnectAI Charter client, expanding the program’s growing roster of global companies working with NIQ to build the intelligence foundation for amplifying enterprise AI workflows.
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