NIQ Expands Google Relationship with Meridian Integration into NIQ Cadence™
Business Wire•30/09/2026•06:30 ET
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Key Highlights
- ➤Meridian integration expands Google relationship with NIQ (NIQ)
- ➤Meridian now available within NIQ Cadence™ for connected measurement and optimization
- ➤74% of CMOs face greater scrutiny proving marketing ROI
- ➤Only 9% of CMOs report adequate access to real-time insights
- ➤NIQ (NIQ) has been a certified Meridian partner since 2025
Expert Statements
Jason Tate, General Manager, Marketing Effectiveness at NIQ
“Marketing leaders have told us they don't need another standalone model. They need a faster path from insight to action.”
Jason Tate, General Manager, Marketing Effectiveness at NIQ
“By bringing Meridian into NIQ Cadence™, we're helping teams expedite data preparation, accelerate modeling cycles, and keep marketing measurement connected to the business decisions it should drive. All of which is dynamically updated through automated APIs, helping marketers get insights faster and more consistently.”
NIQ Expands Google Relationship with Meridian Integration into NIQ Cadence™
Meridian, Google’s open-source Marketing Mix Modeling (MMM), is now available within NIQ Cadence™, accelerating the path from measurement to continuous marketing optimization in one connected workflow.
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