NIQ Expands Health & Beauty Measurement to Capture $56 Billion in Amazon Marketplace Sales
Business Wire•28/09/2026•06:45 ET
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NIQ Expands Health & Beauty Measurement to Capture $56 Billion in Amazon Marketplace Sales
New measurement covers third-party sellers (3P) responsible for 68% of Amazon Health and Beauty sales, giving brands a more complete view of category growth
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