NIQ Expands Shopper Experience Platform to Improve Product Discovery in AI-Powered Shopping
Business Wire•28/10/2026•06:45 ET
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Key Highlights
- ➤NIQ launches new Shopper Experience Platform optimization capabilities
- ➤New CONTENT Framework evaluates product content across seven pillars
- ➤55% of global consumers report AI influenced household and grocery purchases
- ➤Capabilities available October 22, 2026, in the U.S., U.K., and Ireland
Expert Statements
Marsha McGraw, Global Head, Partnerships & Verticals, NIQ
“Brands work hard to get their product content right. The challenge is making sure it helps people find and choose their products, especially as more shoppers turn to AI for advice.”
Marsha McGraw, Global Head, Partnerships & Verticals, NIQ
“Our customers want to know where to focus and what will make a difference. We’re helping them spot gaps in their content and prioritize improvements that make it easier for shoppers to understand what a product offers and whether it meets their needs.”
NIQ Expands Shopper Experience Platform to Improve Product Discovery in AI-Powered Shopping
New optimization capabilities and NIQ’s CONTENT Framework help brands strengthen product visibility, relevance, and performance across retail and AI-powered shopping channels
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