NIQ Launches New Shelf Architect Capability to Help Manufacturers Drive Store-Level Assortment Growth
Key Highlights
- ➤NIQ launched Shelf Architect Store Assortment in the U.S.
- ➤Pilot forecasts averaged 19% higher client product sales per store.
- ➤Capability delivers store- and cluster-level recommendations tailored to local demand.
- ➤International market expansion is planned for 2027.
Expert Statements
Martin Hernandez, Global Commercial Leader, Analytics at NIQ
“Retailers execute assortment decisions store by store, and manufacturers need recommendations that work the same way.”
Martin Hernandez, Global Commercial Leader, Analytics at NIQ
“Shelf Architect Store Assortment helps clients sharpen decisions with store-specific insights, execute on the shelf with confidence, and uncover opportunities that broader market-level approaches can miss.”
Martin Hernandez, Global Commercial Leader, Analytics at NIQ
“The result is a more localized, execution-ready path to growth.”
Representative of a leading global manufacturer, Representative of a leading global manufacturer
“As we collaborate with our retail business partners, a key challenge for manufacturers and retailers remains: How do we ensure we are locally relevant while retaining scale within our key categories?”
Representative of a leading global manufacturer, Representative of a leading global manufacturer
“The answer: store-level, micro-clustered assortment.”
Representative of a leading global manufacturer, Representative of a leading global manufacturer
“Our partnership with NIQ has taken us down a unique path to better understand the nuances of individual stores within their precision markets and provide a unique assortment to each store.”
Representative of a leading global manufacturer, Representative of a leading global manufacturer
“We are starting small but expect huge results as we develop a means to scale the capability.”
Representative of a leading global manufacturer, Representative of a leading global manufacturer
“NIQ is a tremendous partner with new capabilities and new ways of thinking.”
NIQ Launches New Shelf Architect Capability to Help Manufacturers Drive Store-Level Assortment Growth
New capability helps manufacturers tailor assortments to local demand, with pilots forecasting an average 19% increase in client product sales per store
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