NIQ Launches Omnishopper Taiwan, Delivering a More Complete View of Consumer Purchase Behavior
Business Wire•06/10/2026•21:00 ET
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Key Highlights
- ➤NIQ launches Omnishopper Taiwan to measure actual purchases across retailers and channels
- ➤Omnishopper uses e-receipt data to analyze switching, loyalty, and category performance
- ➤Optional Panel View Survey adds shopper attitudes, motivations, and needs
- ➤NIQ says Taiwan launch strengthens regional shopper intelligence capabilities
Expert Statements
Ramon Melgarejo, President, Global E-commerce, NIQ
“Today's brands and retailers need a more complete understanding of how consumers shop across retailers, categories, and channels to compete effectively in a rapidly evolving marketplace”
Ramon Melgarejo, President, Global E-commerce, NIQ
“Omnishopper Taiwan delivers that visibility through actual purchase behavior, helping organizations identify new growth opportunities and make more confident decisions.”
Rachel White, Regional President, Asia Pacific, NIQ
“Across Asia Pacific, understanding local shopping patterns is essential to identifying growth opportunities”
Rachel White, Regional President, Asia Pacific, NIQ
“The launch of Omnishopper Taiwan strengthens our ability to help brands and retailers respond to the needs of consumers in this market, while advancing our broader commitment to bringing deeper shopper intelligence to clients across the region.”
NIQ Launches Omnishopper Taiwan, Delivering a More Complete View of Consumer Purchase Behavior
New solution provides visibility into actual purchase behavior across retailers and categories, helping brands and retailers make more confident growth decisions
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