October Consumer Research Confirms Pet Health Remains Non-Negotiable Household Priority
PR Newswire•06/11/2026•06:27 ET
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Key Highlights
- ➤93% of pet owners maintained or increased pet spending over the past three months
- ➤93% expect to maintain or increase pet spending in the year ahead
- ➤Just 7% would cut pet health spending under economic pressure
- ➤38% shifted pet medication purchases outside veterinary clinics in the past year or two
- ➤25% of current pet owners expect to adopt another pet within the next year
Expert Statements
Bobby Modi, Executive Vice President, U.S. Pet Health and Digital Transformation at Elanco
“Our October data reinforces what we see every day across the marketplace: pet health is not a discretionary luxury, but a deeply emotional, non-negotiable commitment,”
Bobby Modi, Executive Vice President, U.S. Pet Health and Digital Transformation at Elanco
“Even in challenging macroeconomic environments, pet parents consistently prioritize the health, comfort and longevity of their animals. We have seen this in Elanco's results with strong growing demand for our pet health innovations that continue to build the standard of care, reinforcing our expectations for exceptional resilience for our pet health business.”
Bobby Modi, Executive Vice President, U.S. Pet Health and Digital Transformation at Elanco
“As consumer purchasing habits evolve toward omnichannel convenience – spanning vet clinics, retail shelves, and vet home delivery – Elanco's broad omnichannel portfolio is purpose-built to meet pet owners wherever and however they choose to shop,”
Bobby Modi, Executive Vice President, U.S. Pet Health and Digital Transformation at Elanco
“Importantly, vet visits are no longer a leading economic indicator for pet spend.”
October Consumer Research Confirms Pet Health Remains Non-Negotiable Household Priority PR Newswire
Latest U.S. Survey of 2,000+ Consumers Shows 93% of Pet Owners Maintained or Increased Pet Spending in Past Three Months, Omnichannel Shift Redefines Purchasing
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