Omdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides
Business Wire•09/10/2026•06:18 ET
3
Key Highlights
- ➤Global PC shipments fell 21.2% year-on-year to 58.1 million units in 3Q26
- ➤Omdia forecasts a 24% PC market decline in 4Q26
- ➤Omdia expects an additional 7% PC market decline in full-year 2027
- ➤HP shipments fell 31%, the largest decline among top vendors
- ➤Apple shipments fell 11.3%, while market share rose to 11.7%
Expert Statements
Ishan Dutt, Research Director at Omdia
“After sustained pull-forward activity buoyed the PC market in the first half of the year, this sharp drop in shipment volumes comes as no surprise”
Ishan Dutt, Research Director at Omdia
“The scale of the decline is consistent with what the industry signaled throughout the last earnings cycle, with leading OEMs forecasting double-digit unit contractions in H2 and retailers reporting double-digit increases in average selling prices (ASPs) alongside falling sales.”
Ishan Dutt, Research Director at Omdia
“The impact of upstream component cost increases has now fully worked its way through to end-market pricing, with consumers and IT decision-makers responding accordingly.”
Ishan Dutt, Research Director at Omdia
“On the supply side, vendors and their ODM partners began scaling back production in 3Q, while channel partners continued working through elevated inventory levels.”
Ben Yeh, Principal Analyst at Omdia
“The cost share of DRAM and SSDs in PCs has risen sharply from a typical level of around 15% to nearly 40%, with price increases more than fourfold”
Ben Yeh, Principal Analyst at Omdia
“Although PC vendors have raised prices multiple times over the past few quarters, these increases have yet to fully offset the impact.”
Ben Yeh, Principal Analyst at Omdia
“These pressures are expected to persist, and the current decline may be just the beginning of a new downward cycle.”
Omdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides
The latest research from Omdia shows that worldwide shipments of desktops, notebooks, and workstations declined sharply in 3Q26, falling 21.2% year-on-year to 58.1 million units. Desktop shipments (including desktop workstations) fell 23.5% to 11.7 million units, while notebook shipments (including mobile workstations) declined 20.6% to 46.4 million units.
Get started
Create a free account to read the full story.