Omdia: Men Account for 54% of UK Microdrama Users, Challenging Industry Assumptions
Business Wire•13/10/2026•09:00 ET
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Key Highlights
- ➤$14 billion global microdrama market forecast for 2026
- ➤Nearly $25 billion global microdrama market forecast for 2031
- ➤UK men represent 54% of microdrama users, forming a majority
- ➤US men account for 50% of microdrama users
- ➤Brazil men account for just 29% of microdrama users
Expert Statements
María Rúa Aguete, Head of Media & Entertainment at Omdia
“Everyone talks about microdramas as entertainment for women. But our research tells a very different story”
María Rúa Aguete, Head of Media & Entertainment at Omdia
“Producers and platforms may be underestimating the potential audience for microdramas and how broadly the format can appeal. Nearly half of microdrama users are men. In the UK, men are actually the majority. This finding challenges the industry's longstanding association of microdramas with romance and content aimed at women.”
María Rúa Aguete, Head of Media & Entertainment at Omdia
“The next phase of microdrama growth will not simply be about producing more episodes or attracting more women. It will be about understanding different audiences, experimenting with genres and recognizing that short-form storytelling is not a niche format. It is becoming a mainstream entertainment category”
Omdia: Men Account for 54% of UK Microdrama Users, Challenging Industry Assumptions
New Omdia research finds that men account for 54% of microdrama users in the UK, challenging the industry's traditional association of the format with women and romance-driven storytelling. The finding raises questions about whether content producers and streaming platforms are overlooking part of their potential audience.
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