Omnicom Named a Leader in IDC MarketScape: Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment
PR Newswire•26/10/2026•14:01 ET
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Key Highlights
- ➤Omnicom (OMC) named a Leader in IDC’s 2026 Adobe services assessment
- ➤Adobe partnership expanded to co-develop enterprise-grade, industry-specialized AI operating model
- ➤Solution targets Retail, Financial Services, Pharmaceuticals, and Automotive enterprises
- ➤Omnicom has more than 2,000 Adobe-related professionals across its network
Expert Statements
Douglas Hayward, Senior Research Director at IDC
“Omnicom stands out for its ability to pair strategic, value-focused thinking about clients' Adobe roadmaps with the creative and technical depth to execute against it,”
Douglas Hayward, Senior Research Director at IDC
“Clients described a partner that takes a long-term view of their business and balances pragmatism with creativity in how it solves problems.”
Douglas Hayward, Senior Research Director at IDC
“That combination of strategic vision and practical delivery is what distinguishes companies who are named a Leader in this space.”
Paolo Yuvienco, CTO of Omnicom
“We believe this recognition reflects the strength of our Adobe Practice, which has the depth of a technology partner and the strategic and creative rigor of our award-winning agencies, while giving clients one point of entry to both,”
Paolo Yuvienco, CTO of Omnicom
“That combination is what allows us to help clients move from strategy to activation faster, and it's why we view our partnership with Adobe as one of the foundational elements of how we deliver marketing transformation at scale.”
Omnicom Named a Leader in IDC MarketScape: Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment PR Newswire
NEW YORK, Oct 26, 2026 /PRNewswire/ -- Omnicom (NYSE: OMC), the world's leading marketing and sales company, today announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment (doc #US54114626, October 2026).
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