Omnicom's Credera Announces Five-Year Strategic Collaboration with AWS to Transform Enterprise Marketing with AI and Cloud
Key Highlights
- ➤Credera signs five-year AWS collaboration to transform enterprise marketing with AI and cloud
- ➤Credera targets 12–15 AWS Marketplace listings over the collaboration term
- ➤Credera targets six verticals across North America, Europe, and Asia-Pacific
- ➤Omnicom's Credera has 3,000-person workforce and plans additional AWS certifications
- ➤Credera reports clients achieved 30% higher marketing ROI and 92% higher purchase rates
Expert Statements
Justin Bell, Global Chief Executive Officer, Credera
“Building on AWS allows us to bring together cloud capabilities and deep marketing expertise at a scale that creates measurable outcomes for clients.”
Justin Bell, Global Chief Executive Officer, Credera
“Enterprise brands need their data, identity, and AI infrastructure working together in real time. Using AWS, Credera is delivering that as a single, integrated capability. What makes this collaboration distinct is that Credera enables Omnicom to connect marketing transformation with adjacent enterprise domains like supply chain optimization and connected vehicle intelligence, creating cloud workloads that extend well beyond traditional agency scope.”
Jantzen Bridges, Global President, Credera
“By bringing together, Omnicom's deep marketing expertise and client relationships with AWS, Omni, and Credera's technology transformation experience, we can help brands modernize how they engage customers and deliver more connected, AI-powered experiences.”
Jantzen Bridges, Global President, Credera
“Credera brings the strategy, engineering, and delivery expertise to turn these capabilities into practical solutions that drive measurable business outcomes across marketing and technology.”
Omnicom's Credera Announces Five-Year Strategic Collaboration with AWS to Transform Enterprise Marketing with AI and Cloud PR Newswire
NEW YORK, Oct. 20, 2026 /PRNewswire/ -- Credera, the transformation consulting firm of Omnicom (NYSE: OMC), today announced a five-year strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS) to help clients accelerate marketing transformation, modernize infrastructure, and deploy AI into production while combining Credera's technical delivery depth and Omnicom's enterprise client relationships, proprietary identity data, connected media expertise, all powered by AWS. The resulting solutions can be fully integrated with Omni, Omnicom's next-generation AI-powered marketing and sales intelligence platform.
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