on!® Crowns Team Grass League Champions at Inaugural on!vitational™ Golf Tournament
Business Wire•23/10/2026•14:48 ET
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Key Highlights
- ➤Altria operating company Helix Innovations announced inaugural on!vitational golf tournament winners.
- ➤Team Grass League defeated Team Troon in a dramatic championship comeback.
- ➤William K. scored six points with a pivotal sweepstakes shot to clinch victory.
- ➤All on!vitational can-sale proceeds supported the Veteran Golfers Association.
- ➤FDA authorized marketing of certain on! PLUS variants in December 2025.
Expert Statements
Jimmy Hoselton, Grass League co-founder
“on!(®) has been with us from the beginning. We're all in on on!(®), and we're all in on the on!vitational.”
William K., on!(®) sweepstakes and Team Grass League winner
“This was one of the best experiences of my life. My team kept picking me up throughout the tournament, and I was able to deliver when it counted. Really thankful to on!(®) for putting on such a great event.”
on!(®) Crowns Team Grass League Champions at Inaugural on!vitational™ Golf Tournament
Paige Spiranac and Team Grass League claimed golf’s orangest jacket following a dramatic comeback victory, with Flo Rida bringing the two-day event to an electrifying close with a hit-filled performance
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