OptimizeRx and PulsePoint Partner to Connect HCP Media Across the Funnel
Key Highlights
- ➤PulsePoint integration adds OptimizeRx authenticated EHR and e-prescribing inventory
- ➤PulsePoint’s programmatic EHR reach will exceed 1 million NPIs
- ➤OptimizeRx inventory expected on PulsePoint for advertisers in November 2026
- ➤Partnership adds 250,000 incremental NPIs to PulsePoint’s platform
Expert Statements
Stephen Silvestro, CEO of OptimizeRx
“Omnichannel gets harder when high-value channels live in separate buying environments. Our work with PulsePoint removes a layer of fragmentation, making it easier for brands and agencies to put point of care to work alongside the rest of their media investments.”
Keith Matt, Group Vice President of Sales at PulsePoint
“OptimizeRx extends the scale of in-workflow EHR engagement we can offer clients to fuel their comprehensive omnichannel HCP strategies. Paired with our broader EHR footprint and real-time activation, optimization, and reporting, clients get more reach, more control, and clearer visibility across every campaign.”
WALTHAM, Mass., Oct. 27, 2026 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (the “Company”) (Nasdaq: OPRX), a healthcare technology company helping life sciences companies reach and engage healthcare professionals (HCPs) and patients at critical decision points, today announced a new partnership with PulsePoint, an award-winning programmatic platform advancing omnichannel healthcare marketing, that will make OptimizeRx’s authenticated electronic health record (EHR) and e-prescribing inventory available to PulsePoint clients.
The integration builds on both companies’ efforts to make HCP media more connected. OptimizeRx is expanding programmatic access to point of care inventory that historically was only purchased through direct or specialized channels, while PulsePoint brings that inventory and 250,000 incremental NPIs into its platform designed to coordinate HCP media activation, optimization, and reporting. Together, the companies are making point of care easier to incorporate into the broader media plan rather than managing it as a separate buy.
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