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Oracle Expands Marketplace to Unlock New Partner Growth Opportunities

PR Newswire•23/10/2026•08:00 ET
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Key Highlights

  • ➤Oracle expands Marketplace co-sell capabilities, connecting eligible ISVs with Oracle sellers
  • ➤Oracle increases eligible Universal Credits usage for qualifying Marketplace purchases
  • ➤Oracle adds metered billing and Multi-Party Private Offers for flexible purchasing
  • ➤Marketplace purchasing expands to India and Japan, with more EU countries planned by 2026
  • ➤Oracle Marketplace broadens AI and industry-specific solutions, including partner-built Fusion AI agent templates

Expert Statements

Mark Hura, President, Global Field Operations, Oracle

“Oracle customers rely on our technology to run their businesses, creating opportunities for ISVs to deliver complementary solutions”

Mark Hura, President, Global Field Operations, Oracle

“These Marketplace enhancements help partners reach those customers, collaborate with Oracle sellers, and simplify purchasing, helping ISVs grow while giving customers more choice and flexibility in how they buy.”

Stuart Wilson, Worldwide VP, Partnering Ecosystems, Alliances & Channels at IDC

“The next phase of cloud marketplace evolution is about more than transactions”

Stuart Wilson, Worldwide VP, Partnering Ecosystems, Alliances & Channels at IDC

“Partners increasingly want access to customers, seller collaboration, flexible commercial models, and the ability to align with enterprise procurement preferences.”

Stuart Wilson, Worldwide VP, Partnering Ecosystems, Alliances & Channels at IDC

“As marketplaces become a more integrated part of enterprise buying journeys, investments that strengthen these capabilities can help drive ecosystem growth and customer adoption.”

Anthony James, Executive vice president of marketing, Fortinet

“Expanding Fortinet's presence in Oracle Marketplace gives customers a simpler way to purchase and deploy Fortinet security solutions through the procurement processes they already use with Oracle.”

Andre Agra, CFO and EVP of strategic alliances, Pipefy

“Oracle Marketplace opens the door to building joint solutions, rather than just executing joint transactions”

Colby Calonica, VP Global Sales, RackWare

“Enterprise customers want flexible ways to purchase and deploy solutions that support their business needs.”

Colby Calonica, VP Global Sales, RackWare

“Oracle Marketplace Private Offers give us a way to work with customers on tailored commercial terms while helping them make use of eligible Oracle cloud commitments.”

Colby Calonica, VP Global Sales, RackWare

“This helps simplify the purchasing process and creates more opportunities for us to bring our solutions to Oracle customers.”

Oracle Expands Marketplace to Unlock New Partner Growth Opportunities PR Newswire

Expanded access to cloud commitments, collaboration with Oracle sellers, and new purchasing options help partners turn enterprise demand into revenue

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