OUTFRONT and New York Jets Announce Exclusive, Multi-Year Partnership to Extend the Fan Experience Beyond MetLife Stadium
PR Newswire•05/08/2026•13:24 ET
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Key Highlights
- ➤OUTFRONT Media (OUT) signs exclusive, multi-year partnership with New York Jets, effective immediately.
- ➤Jets advertisers gain integrated outdoor media, experiential activations and creator-led storytelling across the full game-day journey.
- ➤OUTFRONT’s digital network enables near-real-time campaigns around sports moments, player milestones, rivalries and cultural conversations.
- ➤Sponsors receive access to OUTFRONT Studios for asset adaptation or original creative built for real-world environments.
- ➤OUTFRONT supported more than 115 brand campaigns across FIFA World Cup events in 11 U.S. host cities.
- ➤Partnership launches with a “Back to Football” campaign and Penn Station takeover hosted by Jets icon Bart Scott.
Expert Statements
Stacy Minero, CMXO, OUTFRONT
“New York Jets fans are among the most loyal in sports, and their passion doesn't begin at kickoff or end at the final whistle. This partnership helps brands connect with fans across the entire journey while unlocking faster, more dynamic ways to activate around culture in real time,”
Jeff Fernandez, Jets SVP, Business Development + Ventures
“Our fans are at the heart of everything we do, and our partnership with OUTFRONT creates new opportunities to connect with them in meaningful ways especially as we get back to football. By combining our partners with OUTFRONT's expansive media platform, we're helping partners engage audiences throughout the region and creating experiences that extend the excitement of Jets football far beyond gamedays.”
Chris Mallen, Vice President of Sports Marketing & Partnerships, OUTFRONT
“Together with the New York Jets, we're helping sponsors show up throughout the entire fan journey, extending their reach beyond the stadium walls and into the moments where culture, community, and fandom come to life. This is the future of sports marketing.”
OUTFRONT and New York Jets Announce Exclusive, Multi-Year Partnership to Extend the Fan Experience Beyond MetLife Stadium
Legendary Jets' icon Bart Scott hosted the partnership unveiling with a "Back to Football" campaign event, debuting OUTFRONT as the exclusive IRL media partner to Jets advertisers
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