PACSUN TAKES A VICTORY LAP IN AUSTIN WITH ITS BIGGEST FORMULA 1 UNITED STATES GRAND PRIX WEEKEND YET
PR Newswire•26/10/2026•15:30 ET
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Key Highlights
- ➤Trackside sales rose 19% versus 2025 during Pacsun’s 2026 Austin race weekend
- ➤Trackside sales increased more than 177% since Pacsun’s first Austin pop-up in 2023
- ➤Formula 1 is a subsidiary of Liberty Media (FWONA, FWONK, LLYVA, LLVYK)
- ➤Pacsun’s 2026 Formula 1 collection prices range from $35 to $175
Expert Statements
Richard Cox, Chief Merchandising Officer at Pacsun
“Austin has become a major moment for Pacsun, and this year really showed how much the partnership has grown”
Richard Cox, Chief Merchandising Officer at Pacsun
“Formula 1 continues to influence fashion and youth culture, and we're seeing that firsthand through the response to our collections.”
Richard Cox, Chief Merchandising Officer at Pacsun
“From racing-inspired graphics to Western influences, we're creating product that feels authentic to both the sport and our customer.”
Richard Cox, Chief Merchandising Officer at Pacsun
“The momentum we've seen year after year speaks to the strength of that connection.”
PACSUN TAKES A VICTORY LAP IN AUSTIN WITH ITS BIGGEST FORMULA 1 UNITED STATES GRAND PRIX WEEKEND YET PR Newswire
Trackside Sales Grow More Than 177% Since Pacsun's First Austin Pop-Up in 2023, Including a 19% Surge in 2026
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