Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger

Iliza Shlesinger, Comedian, actress, mom and Pampers Wipes user

“Every parent knows the wipe math: you need one, the pack gives you six, and suddenly you are holding a tiny wet scarf collection while trying to keep a baby from rolling away”

Iliza Shlesinger, Comedian, actress, mom and Pampers Wipes user

“What I loved about this partnership is that it started with something so relatable. Parents notice the little things, and those little things matter. It's fun to be part of a campaign that takes a real parenting experience, finds the humor in it and celebrates a solution.”

Caroline Sanchez, Senior Brand Director, Pampers

“Parents and babies are at the center of everything we do, and their feedback helps us identify meaningful ways to improve their everyday experiences”

Caroline Sanchez, Senior Brand Director, Pampers

“We have been acting on that feedback across the Pampers portfolio, from redesigning how Pampers Wipes dispense to removing fragrance from Swaddlers. Our partnership with Iliza allows us to share that news in a way that is relatable, authentic, and rooted in the realities of parenting.”