Paws on the Nice List: Petco Unveils "Never Naughty, Always Nice" Holiday Campaign Ft. Hundreds of Gifts at $10 or Less, Free Santa Photos and In-Store Events
PR Newswire•13/10/2026•08:02 ET
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Key Highlights
- ➤Petco (WOOF) launches 2026 holiday campaign with hundreds of new products.
- ➤70% of Petco’s 2026 holiday collection is priced at $10 or less.
- ➤Petco launches exclusive Lambchop Advent Calendar with 12 mini plushies in November.
- ➤Petco offers BOGO promotions during Black Friday and Cyber Week.
- ➤Petco schedules free Santa photos at select stores on December 12.
Expert Statements
Michael Romanko, Chief Customer and Product Officer of Petco
“If your cat uses the Christmas tree as an obstacle course or your pup guards the Thanksgiving turkey like personal treasure, congratulations: you’re having an authentic holiday!”
Michael Romanko, Chief Customer and Product Officer of Petco
“More and more, pets are the main characters in the family — furry, scaley and feathered children plopped at the center of holiday festivities. With our 2026 holiday campaign 'Never Naughty, Always Nice,' we’re bringing serious fun and chef-level goodness to the season. Whether you’re crafting a five-star feast for the whole family, helping an anxious pup navigate travel or snapping that chaotic Santa portrait, Petco is here to make sure pets are front and center for every single memory.”
Paws on the Nice List: Petco Unveils "Never Naughty, Always Nice" Holiday Campaign Ft. Hundreds of Gifts at $10 or Less, Free Santa Photos and In-Store Events PR Newswire
Knocking over the tree is just festive enthusiasm! With custom seasonal bowls, viral mini Lambchops, an irreverent "Holiday Eggplant" tradition and free in-store events, Petco is ready to help all pets feel special this season
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