Philip Morris International Announces EU Economic Footprint Study 2021-2025: Transformation Made in Europe

Marco Hannapel, President, Europe Region, Philip Morris International

“Europe is navigating a period of profound change that creates opportunities to rethink, adapt, and choose the future we want to build. This study provides fresh evidence of the contribution our business continues to make across the European Union. Behind the billions of economic value there are people. Farmers, manufacturers, scientists, entrepreneurs, retailers and employees whose work strengthens Europe’s economic foundation every day. Our own transformation is reflected in these results. In the fourth quarter of 2025, more than half of our net revenues in Europe came from smoke-free products: in Europe, Smoke-Free Future is Smoke-Free Present. The task now is to turn our strengths into lasting competitiveness. This requires pragmatism, constructive engagement between policymakers and industry, and a regulatory framework that gives businesses the confidence to invest, innovate, and scale. We have made our choice about the part of history we want to be on: we choose to be among the solutions that will define New Europe and help shape a future built to last”