Philips identifies three beauty tech trends set to transform beauty routines into lasting relationships by 2027

Alice Crossley, Principal Strategic Foresight Analyst at The Future Laboratory

“Consumers increasingly expect beauty and wellness technology to be responsive, adaptive, and intelligent. Real-time guidance, personalized insights, and clear communication about 'why' the technology is recommending a particular step are no longer differentiators, they are becoming integral to what is expected by consumers. Brands that can translate complex science into relatable guidance that feels intimate and actionable will define the next steps of beauty innovation.”

Won Sook Ko, Global Category Leader for Beauty at Philips

“Consumers want products grounded in science that deliver results, with personalization and care embedded. The future is about intelligence meeting intimacy: moving from technology that asks people to adapt, to intelligent technology that adapts to them.”

Dr Aamna Adel, UK Consultant Dermatologist and HCP influencer

“From what I see both online and, in my clinic, the biggest barrier to adopting beauty technology isn't the technology itself, it's confidence.”

Dr Aamna Adel, UK Consultant Dermatologist and HCP influencer

“The most successful beauty routines are built on understanding, consistency, and trust. That's why personalized feedback is becoming an increasingly important part of the beauty experience. When people receive clear, evidence-based support throughout their journey, they're more likely to build confidence, develop empowering rituals, and achieve the results they're looking for.”

Tiffany Buathier, Founder of The New Well

“Confidence thrives when women have genuine choice. When technology removes doubt over what to do and how, it creates space for intention-setting and self-trust. Beauty rituals become moments of autonomy and that's where real enjoyment and empowerment happen.”

Won Sook Ko, Global Category Leader for Beauty at Philips

“We're not here to tell women what to do with their appearance. Our role is to give them agency and empower them to make their own choices. We can then support those choices with safe, personalized guidance and education every step of the way. With the Philips Lumea 9900 Pro, we've combined 25 years of IPL research with real-time audio feedback and motion guidance to help make IPL more intuitive and accessible at home. It eliminates the uncertainty that prevents many women from even trying IPL to transform it from a necessary task into a ritual women return to.”