Portillo's and OREO Brand Go Beyond the Ordinary This Halloween by Launching a Trio of Tantalizing Treats
Key Highlights
- ➤Portillo’s launches three nationwide OREO desserts starting October 6, 2026
- ➤OREO Shake, OREO Cake, and OREO Cake Shake available for limited time
- ➤Perks members get $1 OREO Cake slices October 12-18 with $5 purchase
- ➤Mondelēz reports 2025 net revenues of approximately $38.5 billion
- ➤Portillo’s operates more than 100 restaurants across 11 states
Expert Statements
Denise Lauer, Chief Marketing Officer of Portillo’s
“At Portillo's, innovation starts with understanding what our guests love, and amplifying it”
Denise Lauer, Chief Marketing Officer of Portillo’s
“That’s why we've reimagined our dessert lineup with three distinctive offerings that bring together the rich flavors of our famous cake and shakes with the unmistakable taste of OREO cookies.”
Denise Lauer, Chief Marketing Officer of Portillo’s
“We’re excited to introduce an iconic pairing that is both playful and perfectly indulgent, just in time for the Halloween season.”
Matt Foley, Vice President, OREO
“The OREO brand has always been about turning a delicious cookie into something people build memories around, and this collaboration with Portillo's does exactly that”
Matt Foley, Vice President, OREO
“Bringing our cookie into Portillo's famous cake, in three different ways, gives fans a fresh, playful way to enjoy OREO cookies beyond the pack.”
CHICAGO, Oct. 06, 2026 (GLOBE NEWSWIRE) -- Portillo’s fans know the brand’s famous chocolate cake and cake shakes are simply out of this world. Now, as spooky season gets into full swing, Portillo’s is teaming up with the OREO brand to introduce a trio of new treats: the OREO Shake, OREO Cake and OREO Cake Shake. Available nationwide for a limited time starting October 6, this iconic collaboration gives guests even more flavor-packed menu items to complete their favorite Portillo’s meal.
"At Portillo's, innovation starts with understanding what our guests love, and amplifying it,” said Denise Lauer, Chief Marketing Officer of Portillo’s. “That’s why we've reimagined our dessert lineup with three distinctive offerings that bring together the rich flavors of our famous cake and shakes with the unmistakable taste of OREO cookies. We're excited to introduce an iconic pairing that is both playful and perfectly indulgent, just in time for the Halloween season."
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