Priceline Reveals 2027 "Where to Next?" Travel Trends Report as Americans Find New Ways to Make Every Trip Count
PR Newswire•13/10/2026•06:56 ET
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Key Highlights
- ➤70% of Americans choose destinations based on how far their money will stretch
- ➤65% use savings from deals to fund major travel upgrades
- ➤80% are interested in pursuing checklist travel goals
- ➤85% of GLP-1 users say medication changes how they vacation
- ➤Priceline identifies 10 trending 2027 destinations from year-over-year search growth
Expert Statements
Lesley Klein, SVP, Strategy and Brand Marketing at Priceline
“The clearest signal from this year's research is that travelers are being more deliberate about what they want a trip to deliver”
Lesley Klein, SVP, Strategy and Brand Marketing at Priceline
“They're using technology to make travel more personal, while seeking experiences and human connections that feel genuinely relevant to them.”
Lesley Klein, SVP, Strategy and Brand Marketing at Priceline
“They're not just choosing where to go; they're designing what the trip means to them.”
Christina Bennett, Priceline Consumer Travel Trends Expert
“Travel is becoming more than an escape from everyday life. It's becoming a way to explore what people want next”
Christina Bennett, Priceline Consumer Travel Trends Expert
“The destination is still the starting point, but the reason for going is becoming just as important as the place itself.”
Christina Bennett, Priceline Consumer Travel Trends Expert
“That shift is changing how people plan, what they prioritize and what they consider worth the trip.”
Priceline Reveals 2027 "Where to Next?" Travel Trends Report as Americans Find New Ways to Make Every Trip Count PR Newswire
From personal goals and food discoveries to experiences worth splurging on, travelers are building trips around what matters most to them.
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