PRIMO BRANDS OPENS NEW MOUNTAIN VALLEY FACTORY AS DEMAND GROWS
Key Highlights
- ➤Primo Brands opens approximately 200,000-square-foot Mountain Valley factory in Arkansas
- ➤Multi-million-dollar facility adds one retail and two large-format production lines
- ➤Mountain Valley demand increased significantly, driven primarily by word-of-mouth sharing
- ➤Water reached 46% of refreshment beverage volume in 2025
- ➤Primo Brands owns two of the five fastest-growing U.S. premium water brands
Expert Statements
Eric Foss, Chairman and Chief Executive Officer of Primo Brands
“The Mountain Valley grew because people found it, loved it, and told their friends”
Eric Foss, Chairman and Chief Executive Officer of Primo Brands
“When a brand earns that kind of loyalty, our job is to make sure there's enough of it to go around.”
Eric Foss, Chairman and Chief Executive Officer of Primo Brands
“We invest responsibly and strategically where growth is accelerating, and we're proud to do it in Hot Springs, where The Mountain Valley has been a part of the community for more than 150 years.”
Sarah Huckabee Sanders, Governor of Arkansas
“Every green bottle of Mountain Valley carries a piece of the Natural State to someone across the country.”
Sarah Huckabee Sanders, Governor of Arkansas
“For more than 150 years, they've been bottling what makes Hot Springs unique: water straight from the Ouachita Mountains with a crisp taste all its own.”
Sarah Huckabee Sanders, Governor of Arkansas
“Some Arkansas treasures you have to come here to experience, but you can open this one wherever you are.”
Sarah Huckabee Sanders, Governor of Arkansas
“I'm proud this new facility will help more Americans enjoy it while creating more jobs here at home.”
Bruce Westerman, Congressman
“For over 150 years, Mountain Valley Spring Water has stood as a pillar of the Hot Springs community, proudly showcasing our state's abundant natural resources.”
Bruce Westerman, Congressman
“Today's event celebrates not only an exciting new chapter but also our rich heritage, and I'm grateful to Mountain Valley Spring Water for continuing to share Arkansas's story nationwide.”
Cole McCaskill, Greater Hot Springs Chamber of Commerce Interim President and CEO
“Mountain Valley has been part of who we are in Hot Springs for generations, and this factory means more of our neighbors will have a hand in making it.”
Cole McCaskill, Greater Hot Springs Chamber of Commerce Interim President and CEO
“That's good jobs for local families and a real vote of confidence in our community.”
PRIMO BRANDS OPENS NEW MOUNTAIN VALLEY FACTORY AS DEMAND GROWS PR Newswire
First new facility since the creation of Primo Brands in 2024 expands capacity for one of America's fastest-growing premium spring waters, sourced and bottled in Arkansas since 1871
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