Professional Women Drive Household Investing, Yet Many Still Feel Unqualified to Talk About Money
Key Highlights
- ➤84% of professional women directly influence household investment decisions
- ➤66% avoided financial conversations because they felt underqualified
- ➤Only 26% feel confident building an investment strategy independently
- ➤42% want better financial-concept understanding; 41% seek trusted advisors
- ➤41% would join wealth-focused peer groups; 66% of participants report changed views
Expert Statements
Nicole Lorch, President and Chief Operating Officer of First Internet Bank
“Many high-achieving women feel like they need to be subject matter experts before they can join the conversation.”
Nicole Lorch, President and Chief Operating Officer of First Internet Bank
“But women are already making important financial decisions every day.”
Nicole Lorch, President and Chief Operating Officer of First Internet Bank
“As more wealth passes into women’s hands in the coming years, confidence will matter as much as knowledge.”
Nicole Lorch, President and Chief Operating Officer of First Internet Bank
“Our job as financial professionals is to help women turn what they already know into confidence about what comes next.”
Tiffany Sauder, Founder of Life Of And
“High-achieving women run teams, negotiate deals and manage their households’ money every single day, and yet two-thirds of them have stayed quiet in a financial conversation because they didn’t feel qualified.”
Tiffany Sauder, Founder of Life Of And
“Many of these women are already making investment decisions while still questioning whether they belong in the conversation.”
Tiffany Sauder, Founder of Life Of And
“For a lot of them, the gap is in confidence more than knowledge, and talking openly with trusted peers and advisors can help close it.”
Professional Women Drive Household Investing, Yet Many Still Feel Unqualified to Talk About Money
New research from First Internet Bank and Life Of And finds 84% of professional women play a direct role in household investment decisions, but 66% have avoided a financial conversation because they felt underqualified
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