Proximic by Comscore Expands Integration Across Magnite's CTV Ecosystem
Key Highlights
- ➤Comscore expands Proximic integration into Magnite’s SpringServe CTV platform
- ➤Predictive Audiences enable scalable, ID-free targeting across CTV inventory
- ➤Future Today combines first-party viewership data with contextual signals for targeting
- ➤Integration adds privacy-forward audience intelligence to Magnite’s curated CTV deals
Expert Statements
Tim Ware, VP, Future Today Marketplace
“This partnership gives us access to a broader range of demand partners through Magnite while creating new ways to showcase the value of our inventory and content”
Tim Ware, VP, Future Today Marketplace
“By combining Proximic’s AI-driven Predictive Audiences with Magnite’s ad server and programmatic infrastructure, we can quickly and efficiently package our inventory in new ways.”
Tim Ware, VP, Future Today Marketplace
“Our preliminary findings indicate that this approach can improve both precision and scale, unlocking more creative opportunities and stronger outcomes for our growing portfolio of advertisers.”
Jessica Trainor, SVP Partnerships, Proximic by Comscore
“CTV isn't short on premium content or advertiser demand; the challenge has always been connecting those pieces across the entire transaction chain”
Jessica Trainor, SVP Partnerships, Proximic by Comscore
“This integration puts audience intelligence right inside the infrastructure publishers already use to manage and monetize CTV inventory.”
Jessica Trainor, SVP Partnerships, Proximic by Comscore
“That matters for advertisers that need more interoperable, privacy-forward connections between supply, data, and outcomes.”
Kristen Williams, SVP, Partnerships at Magnite
“Partnering with Proximic by Comscore brings a trusted, independent layer of audience intelligence to our curated CTV deals”
Kristen Williams, SVP, Partnerships at Magnite
“We’re making it easier for publishers to package their inventory with contextual signals into addressable opportunities that buyers can act on.”
Kristen Williams, SVP, Partnerships at Magnite
“Bringing Proximic by Comscore’s predictive audience intelligence directly into SpringServe adds a unique layer to this partnership by connecting contextual signals with the ad-serving infrastructure publishers already use to manage and monetize their CTV inventory.”
NEW YORK, Oct. 28, 2026 (GLOBE NEWSWIRE) -- Comscore (Nasdaq: SCOR) today announced an expanded partnership with Magnite (Nasdaq: MGNI) bringing Proximic's Predictive Audiences, contextual intelligence and ID-free activation capabilities into Magnite's SpringServe video platform, which combines ad serving and programmatic capabilities.
Proximic by Comscore’s AI-driven Predictive Audiences combine audience and contextual signals to predict where consumers are most likely to engage next. Powered by Comscore's extensive datasets and third-party partner network, Predictive Audiences deliver scalable, ID-free targeting that extends reach and improves performance. The partnership with Magnite provides publishers with a new path to unlock demand and buyers with a privacy-forward way to scale campaigns across a range of CTV inventory, including high-impact formats such as pause ads.
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