Purina Dog Chow Joins 100th Macy's Thanksgiving Day Parade®
PR Newswire•26/10/2026•09:45 ET
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Key Highlights
- ➤Dog Chow unveils Salute to Service Dogs float for Macy’s 100th Thanksgiving Day Parade
- ➤Dog Chow pledges $1 per eligible post, up to $30,000, to service-dog partners
- ➤Purina CMO Brent Gleckler says campaign highlights service dogs’ impact on veterans and families
- ➤Macy’s Parade producer Jordan Dabby welcomes Dog Chow as a centennial partner
Expert Statements
Brent Gleckler, Chief Marketing Officer at Purina
“For 100 years, Dog Chow has helped build the bond between people and dogs, and there is no bigger stage to honor that connection than Macy's Thanksgiving Day Parade. As Dog Chow begins its second century, we're proud to spotlight the life-changing impact of service dogs for veterans and their families while celebrating the countless ways dogs bring companionship, comfort and joy to our lives.”
Jordan Dabby, Macy’s Thanksgiving Day Parade producer
“Macy's Thanksgiving Day Parade has served as a beloved holiday tradition for generations of families across the country. As we celebrate our centennial march, we're proud to welcome Dog Chow as a partner and bring its Salute to Service Dogs float to the Parade, honoring the extraordinary dogs who bring comfort, companionship, and support to veterans and families every day.”
Purina Dog Chow Joins 100th Macy's Thanksgiving Day Parade® PR Newswire
New float appearing in the iconic holiday celebration honors Dog Chow's 100-year heritage and the life-changing bond between veterans and service dogs
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