Purple Celebrates "Grid Day" with the Grid It Forward Campaign, Gifting Hundreds of Mattresses to Customers and Their Loved Ones
PR Newswire•06/11/2026•09:00 ET
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Key Highlights
- ➤Purple (PRPL) launches November 7 Grid Day and annual Grid It Forward campaign
- ➤Purple will gift hundreds of next-generation Hybrid mattresses from its Spring 2027 collection
- ➤Selected existing customers receive one mattress for themselves and one for a loved one
- ➤Purple showrooms will offer free-mattress giveaways and special promotions November 7
- ➤November promotions include rotating discounts on accessories plus Black Friday and Cyber Monday sales
Expert Statements
Rob DeMartini, Chief Executive Officer of Purple
“With this fall marking Purple's tenth year, we wanted our holiday campaign to focus on genuine appreciation for the community that built Purple.”
Rob DeMartini, Chief Executive Officer of Purple
“Sleep is deeply personal, and when people experience how our GelFlex Grid delivers gel for cooling, flex for comfort, and grid for support, their first instinct is often to tell someone they love.”
Rob DeMartini, Chief Executive Officer of Purple
“Grid It Forward turns that instinct into action. We are thrilled to celebrate Grid Day by gifting and discounting hundreds of our next-generation mattresses to our most loyal customers and the people in their corners who deserve a better night's rest.”
Purple Celebrates "Grid Day" with the Grid It Forward Campaign, Gifting Hundreds of Mattresses to Customers and Their Loved Ones PR Newswire
The inventor of the GelFlex Grid® celebrates its loyal community with mattress giveaways, exclusive showroom offers and holiday savings
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