Rally Selects Priority Commerce to Orchestrate NIL Payments
Business Wire•13/10/2026•09:00 ET
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Key Highlights
- ➤Priority Commerce (PRTH) named Rally’s multiyear official NIL Orchestration Partner
- ➤Rally will use GameTime to administer Notre Dame student-athlete NIL payments
- ➤GameTime combines payments, contracts, treasury, escrow and compliance reporting
- ➤Priority Commerce becomes presenting sponsor of Rally’s The PlayBook podcast
Expert Statements
Kayla Rogers, Executive Director of Rally
“GameTime stood out for its breadth of functionality and modern approach. Bringing contracts, payments and reporting into one connected system will simplify the process for our team and the student-athletes we serve.”
Tom Priore, CEO of Priority Commerce
“As NIL programs expand, the infrastructure supporting them needs to keep pace. Our partnership provides Rally a more efficient way to manage its program and focus on creating opportunities for Notre Dame student-athletes.”
Partnership marks the debut of GameTime, Priority Commerce's new platform for NIL and revenue-sharing payments in college athletics
Priority Commerce today announced a multiyear agreement to be the official NIL Orchestration Partner of Rally , which serves Notre Dame Athletics’ student-athletes in the name, image and likeness (NIL) space.
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