Rancher’s Premium Smokehouse Goes Big with New Brisket Cheddar Rope Sausage at Sam’s Club
Business Wire•30/09/2026•11:37 ET
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Key Highlights
- ➤Brisket Cheddar Rope Sausage launches at Sam’s Club in October
- ➤36-ounce smoked sausage rolls out across Sam’s Club locations nationwide
- ➤Rancher’s becomes a top five smoked sausage brand nationally
- ➤New product marks Rancher’s first-ever rope sausage format
Expert Statements
Lee Lyles, Partner at Rancher’s Premium Smokehouse
“Brisket is part of our DNA, so bringing that bold, smoky flavor to our first rope sausage felt like a natural next step”
Lee Lyles, Partner at Rancher’s Premium Smokehouse
“We’re grateful to partner with Sam’s Club to bring it to consumers nationwide.”
Roland Dickey Jr., CEO of Rancher’s Premium Smokehouse
“The momentum behind Rancher’s shows us consumers are ready for something new in smoked sausage”
Roland Dickey Jr., CEO of Rancher’s Premium Smokehouse
“We’re excited to keep building on that growth with products that challenge what people expect from the category.”
Rancher’s Premium Smokehouse Goes Big with New Brisket Cheddar Rope Sausage at Sam’s Club
Fast-growing Texas brand expands beyond its signature links with a new rope sausage format featuring bold, smoky brisket and rich cheddar cheese.
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