Rao's Homemade® Launches Moving Short Film Urging People to Make Time for Meals Together
PR Newswire•10/11/2026•09:01 ET
0
Key Highlights
- ➤Rao’s launches “Limited-Time Only” short film for its Make Time.™ campaign
- ➤Meals with family and friends declined 25% over the last two decades
- ➤Campbell’s fiscal 2026 net sales totaled $9.7 billion
- ➤Campaign includes four commercial spots plus social and influencer content
Expert Statements
Vikram Singh, SVP, Italian & Frozen Category Leader at The Campbell’s Company
“Rao's has always stood for something bigger than great food. It's about slowing down, gathering around the table, and truly being present with the people we love. This film is an incredibly powerful reminder that those moments are more limited than we think. My hope is that it inspires all of us to make more time for the people who matter most, and to truly savor those moments when we have them. Because ultimately, the most limited time we have is the time we have together.”
Rao's Homemade® Launches Moving Short Film Urging People to Make Time for Meals Together PR Newswire
The brand's new campaign reveals that time with loved ones is our most limited resource — and sharing a meal is the most meaningful way to reclaim it.
Get started
Create a free account to read the full story.