Reborn Coffee Signs Master Product Supply Agreement with Visvita Corporation
Key Highlights
- ➤$30 million first-year supply volume targeted under Visvita agreement
- ➤$2 million initial purchase order secured upon signing
- ➤Reborn Coffee will oversee South Korea-to-U.S. logistics through Reborn Logistics
- ➤Visvita remains responsible for FDA compliance, importation and customs clearance
Expert Statements
Jung Jae Lim, Chief Executive Officer of Reborn Coffee
“This agreement converts a framework into contracted volume and puts the freight economics in our hands.”
Jung Jae Lim, Chief Executive Officer of Reborn Coffee
“We set the supply price and the margin on every order, and plan to move the freight through Reborn Logistics instead of outside providers.”
Jung Jae Lim, Chief Executive Officer of Reborn Coffee
“That combination is what we believe turns a $30 million volume target into margin rather than revenue alone.”
Michael Aminpour, President of Visvita Corporation and Head of Global Sales Advisory for Reborn Coffee
“As Head of Global Sales Advisory for Reborn Coffee, I plan to mobilize our distribution network to establish Reborn’s signature matcha latte, milk coffee and other key products in the market.”
Michael Aminpour, President of Visvita Corporation and Head of Global Sales Advisory for Reborn Coffee
“We will dedicate our full efforts to the complete fulfillment of the $30 million annual minimum purchase target.”
Targeting $30 Million in First-Year Supply Volume with Initial $2 million Purchase Order Already Secured
BREA, Calif., Oct. 21, 2026 (GLOBE NEWSWIRE) -- Reborn Coffee, Inc. (Nasdaq: REBN) (the “Company” or “Reborn Coffee”), a leading innovator in specialty coffee, today announced that it has entered into a Master Product Supply Agreement (the “Agreement”) with Visvita Corporation (“Visvita”), a California-based beverage distribution company, under which Reborn Coffee will supply products to Visvita. Products covered by the Agreement are limited to aloe vera beverages and other beverage products the parties specify in approved purchase orders. The parties have agreed to work toward a minimum business volume of $30 million in products, raw materials and finished goods during the first contract year.
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