Reese's is on the Hunt to Find the Trick-or-Treatiest Street in America
PR Newswire•01/10/2026•10:00 ET
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Key Highlights
- ➤Top 150 streets selected for Reese’s nationwide Halloween competition (HSY)
- ➤Winner announced October 21, receiving Reese’s-fueled block party with Zillow
- ➤15,000-resident survey informed identification of America’s Top 150 streets
- ➤Reese’s Pumpkin Bowl launches exclusively on Amazon with 110 snack-size treats
- ➤Reese’s was top-selling Halloween candy franchise during 10-week period ending 11/2/25
Expert Statements
Christina Ricci, Reese’s Halloween Council member
“The best Halloween streets aren’t just the ones that decorate or have the biggest budgets. Instead, they are the ones that create an atmosphere where trick-or-treaters keep coming back, and the entire community becomes part of the experience. I’m looking forward to helping Reese’s uncover the street that truly deserves the title.”
Kathy Najimy, Reese’s Halloween Council member
“I’ve taken Halloween very seriously for decades – especially when there’s a crown and Reese’s on the line. What I love is a street where the whole block gets into it – where the grown-ups are having as much fun as the kids. I can’t wait to see all the costumes, candy, creativity and Halloween spirit to take the crown.”
Melissa Blette, Senior Brand Manager, Reese’s Brand at The Hershey Company
“As a leader in the Halloween candy space, Reese’s has had a front-row seat to what makes the holiday special for generations. It’s the anticipation leading up to Halloween, the traditions people return to every year and the neighbors who bring entire streets to life that create the kinds of memories people carry with them for years. The Reese’s Trick-or-Treatiest Street in America is about recognizing the streets that turn that shared spirit into an unforgettable Halloween experience for all.”
Reese's is on the Hunt to Find the Trick-or-Treatiest Street in America PR Newswire
The No. 1 Halloween candy brand franchise in the country(1) taps data, community insights and a first-ever Halloween Council to find the street that brings Halloween magic to life like no other
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