Reformation Announces Pricing of Initial Public Offering

LOS ANGELES, July 29, 2026 /PRNewswire/ -- Reformation Inc. ("Reformation"), the global womenswear brand, today announced the pricing of its initial public offering of 14,062,500 shares of its common stock at a public offering price of $15.00 per share. Reformation is offering 9,478,821 shares of common stock and certain of its existing stockholders (the "Selling Stockholders") are offering 4,583,679 shares of common stock. In connection with the offering, the Selling Stockholders have granted the underwriters a 30-day option to purchase up to an additional 2,109,375 shares of common stock at the initial public offering price, less underwriting discounts and commissions.

The shares of common stock are expected to begin trading on the New York Stock Exchange on July 30, 2026 under the ticker symbol "REF." The closing of the offering is expected to occur on July 31, 2026, subject to the satisfaction of customary closing conditions.