REVOLVE Group Appoints Dwyane Wade as Chief Performance Officer, Doubling Down on Men's Business Momentum
PR Newswire•20/10/2026•09:02 ET
0
Key Highlights
- ➤REVOLVE appoints Dwyane Wade Chief Performance Officer for REVOLVE Man and FWRD Man
- ➤Wade will shape menswear product curation, category expansion, marketing, and partnerships
- ➤Partnership launches immediately across campaigns, content, events, and curated product programs
- ➤REVOLVE Man expands contemporary assortment while FWRD Man builds its luxury menswear positioning
Expert Statements
Michael Mente, Co-Founder and Co-CEO of REVOLVE Group, Inc.
“As we continue investing in the future of our men's business, we wanted a partner who authentically embodies the intersection of sport, fashion, and culture”
Michael Mente, Co-Founder and Co-CEO of REVOLVE Group, Inc.
“Dwyane has long been recognized not only for his accomplishments as an athlete, but for his influence on modern men's style and his ability to shape conversations beyond the court. His perspective, relationships, and vision make him the ideal partner to help guide this next chapter for REVOLVE Man and FWRD Man.”
Dwyane Wade, Chief Performance Officer for REVOLVE Man and FWRD Man
“Style has always been an extension of how I express myself, both personally and professionally”
Dwyane Wade, Chief Performance Officer for REVOLVE Man and FWRD Man
“What excites me about this partnership is the opportunity to help shape how men engage with fashion today. REVOLVE and FWRD understand that modern style is no longer divided between performance, luxury, and everyday wear - it's all connected. Together, we're building something that reflects how men actually live, dress, and show up in the world.”
REVOLVE Group Appoints Dwyane Wade as Chief Performance Officer, Doubling Down on Men's Business Momentum PR Newswire
LOS ANGELES, Oct. 20, 2026 /PRNewswire/ -- REVOLVE Group, Inc. announces the appointment of Dwyane Wade as Chief Performance Officer for REVOLVE Man and FWRD Man, marking a significant milestone in the continued expansion of the company's rapidly growing menswear business.
Get started
Create a free account to read the full story.