Rhinebeck Bank Appoints Jeff Nowicki as Chief Digital Banking Officer to Advance Digital Banking and Deposit Growth Strategy
Key Highlights
- ➤Jeff Nowicki appointed Chief Digital Banking Officer at Rhinebeck Bank
- ➤Nowicki will lead national Direct Banking and Partner Banking launches
- ➤Initiatives target broader core deposits, diversified funding and new fee income
- ➤Appointment follows Rhinebeck Bancorp’s second-step conversion and organic growth focus
Expert Statements
Matthew Smith, President and Chief Executive Officer of Rhinebeck Bank
“Building diversified and scalable funding channels is one of Rhinebeck Bank's most important strategic priorities, and Jeff's appointment accelerates our ability to execute,”
Matthew Smith, President and Chief Executive Officer of Rhinebeck Bank
“He brings a rare combination of community banking, digital deposit, fintech partnership and risk-management experience. Just as important, he shares our commitment to pursuing innovation while remaining committed to strong governance, disciplined partner selection and clear accountability.”
Jeff Nowicki, Chief Digital Banking Officer of Rhinebeck Bank
“Rhinebeck Bank has the capital, leadership commitment and community banking foundation to build a differentiated digital banking business,”
Jeff Nowicki, Chief Digital Banking Officer of Rhinebeck Bank
“I look forward to helping create new funding and revenue channels that extend the Bank's reach while operating within a strong risk and compliance framework.”
POUGHKEEPSIE, NY / ACCESS Newswire / November 9, 2026 / Rhinebeck Bank, the wholly owned subsidiary of Rhinebeck Bancorp, Inc. (NASDAQ:RBKB), today announced the appointment of Jeff Nowicki as Chief Digital Banking Officer. This executive will lead the Bank's efforts to build national digital banking businesses and diversified funding channels that support its long-term growth strategy.
Nowicki will lead the design and launch of Rhinebeck Bank's Direct Banking and Partner Banking initiatives, with responsibility for business development, digital deposit acquisition, embedded banking partnerships, product strategy, vendor management and cross-functional implementation.
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