rhode Launches at Sephora in Europe, Marking Its First Retail Presence Across 19 New Markets

Hailey Rhode Bieber, Founder, Chief Creative Officer and Head of Innovation of rhode; Strategic Advisor to e.l.f. Beauty

“My goal since starting rhode has been to continue to bring the brand to more faces, places and spaces. This expansion across Europe allows more people to discover rhode in store, try our products, and experience the special, immersive moments we’re creating for our community. Sephora has been an important partner in helping us translate our vision into physical spaces that feel distinctly rhode and we’re excited for this next phase of growth.”

Lauren Ratner, Co-Founder of rhode

“We’re excited to continue expanding our retail presence with Sephora across Europe, building on the momentum we’ve seen in the U.S., Canada, and the U.K. Over the past few years, we’ve seen incredible growth with the rhode community across Europe. Last summer, we brought the world of rhode to Mallorca with our beach club, and this summer, our rhode summer stations in the Amalfi Coast and Copenhagen gave us the opportunity to connect with our communities in Italy and Denmark in person for the first time. The response has been remarkable, and this next chapter with Sephora allows us to build on that momentum with our customers wherever they are.”

Catherine Spindler, President of Europe & Middle East, Sephora

“We are thrilled to bring rhode to continental Europe following its record-breaking success in the U.S. and the U.K. rhode’s social-first model, which has fueled viral demand and built a highly engaged global audience, resonates with Sephora's commitment to bringing innovative and culturally relevant brands to our beauty community in the region. This launch further strengthens Sephora’s role as a leading platform and partner for the most influential brands and creators in the region.”

Nick Vlahos, CEO of rhode

“Expanding rhode with Sephora in Europe is a key moment in our journey to being a truly global, omnichannel business. We’re bringing our products to more countries, but we’re also bringing the world of rhode to life for millions of new consumers, giving them the opportunity to discover, experience and engage with the brand in person. Sephora has been an extraordinary partner in helping us build that connection, and we’re excited to continue that momentum across Europe.”